University of Miami
Rosenstiel School of Marine & Atmospheric Science
Play is extremely excited about working with University of Miami's Rosenstiel School of Marine & Atmospheric Science, providing art direction, design and development for their marketing collateral in print, direct mail and in digital form (email marketing). Play's Brett Player states, "Rosenstiel School's story is so compelling and impactful on our understanding of our oceans, hurricanes and marine life. Hence, the marketing needs to tell this narrative, be energetic and exciting. It's our intention that this approach will directly translate into increased engagement."
The direct mail campaign seen above informs audiences of the lecture series in 2017. It is a complex fold that allows sufficient area and natural planes to showcase each speaker with a description and information on their talk.
The above is a general brochure and direct mail piece promoting engagement in joining Rosenstiel School in research activities and in giving. It is accompanied with a donor card allowing the ability to give through check, credit card or online.