Buddy's passion in life is to sniff out a good stick and offer it up for a full day of play. Buddy feels as if this physical conversation of stick to mouth to hand to yard to mouth to hand to yard to mouth to hand to yard is one of frequency and reach. Frequency, in so much as Buddy will interact with this stick enough times to remember it and reach in so much as it will be from one corner of the yard to the other. Again frequency and reach. In this light, Buddy sees himself as a Media Planner. But in reality Buddy is a motivator. Buddy's positive energy is contagious and saturates Play with love and loyalty. Buddy is a Boykin Spaniel and loves the outdoors, the couch and his treats.