TalentServed

TalentServed, a top national executive search firm, expanded its customer base to include consumer products and services, private equity and more. In announcing this direction, we leveraged TalentServed’s success stories across industries to bring home the point of customer expansion. Through direct mail month over month to a mailing list of executives, we told the tale. In addition to direct, we leveraged the campaign across social media.

Previous to the above, we created a social and industry advertising campaign around the hospitality industry. With creating this campaign, we were able to change it up to include more and more executions across mediums. Folks responded well to it and it gave TalentServed a fun and witty vibe, which speaks well to their customer base.