KATHERINE, BRAND AUTHENTICITY & PR PARTNER

Director of Authenticity
Specializing in brand discovery, visibility, strategy, executive positioning & crisis management

Katherine Morales, APR, of Inflection Point Communications, is an award-winning, accredited PR/marketing consultant and recognized “trailblazer” in the communications industry. As Play’s Director of Authenticity, she helps companies, both big and small, to harness the power of their authentic voice & value to attract more aligned relationships, gain greater visibility and live the vision they imagine for their business – growing their reputation, relationships, and, in turn, revenue (aka “The Three Rs That Drive Your Business”). 

Katherine has worked with major corporations including Chick-fil-A, Hewlett-Packard (HP) and Bayer CropScience, as well as many other companies spanning across a variety of industries including, franchise, consumer, professional services, technology, education and nonprofit. She specializes in brand audit & discovery, messaging, strategic planning, executive positioning, speaker/media training, media relations & issue/crisis management.

Katherine is a 20-year communications industry advocate & volunteer, serving nationally as an Assembly Delegate for the Georgia state board of the Public Relations Society of America (PRSA), as well as formerly on the PRSA Georgia Board (2020) and International Universal Accreditation Board (UAB) (2016 – 2019). She also enjoys regularly speaking with communications students and entrepreneurs about authenticity, branding, reputation management and more. In 2019, Katherine was an inaugural recipient of the PRSA Georgia Chapter’s 40 Under 40 Award.

As Play’s partner in Brand/PR/Marketing, Katherine helps our clients to build the business they desire – expanding with intentional purpose, reaching their inflection point and making a greater impact!