"For this Case Study, let's consider this, artist and Player Bronze owner, Tom Player is an excellent sculptor and he is my father. It's been a really fun ride, when Dad decided to become a sculptor full time back in the early 2000's and asked me to develop his brand. Dad's most unique and constant element throughout his work is his signature, as he signs every sculpture. Hence, we thought doing the signature in a conte crayon texture and color made a lot of sense, because that is the tool he and several professional artists use to sketch. From there, developing a look that emotionally engages and sets off his sculpture was our goal. Please see below for our combined solution.
I should mention that PLAY creates several brand and marketing efforts for Player Bronze to include the Identity Suite, responsive website with 80+ featured sculptures, email marketing with open rates often rising to 50%, books, posters, postcards, invites and more..."
- Brett Player