Lumity Life is a lifestyle brand out of Europe concentrating in Health and Beauty, offering products in the anti-aging category. Play worked with Lumity Life to participate in naming and brand building. Danielle Loiuse of Play designed the logo and package design, and continues to create ongoing brand communication. Play's Brett Player art directed/designed digital properties, advertising and marketing campaigns, as well as brand communication.


The logo and packaging above were created by Play's Danielle Louise.

Play's development team continues to support Lumity Life around their three digital properties. Based primarily on the Shopify platform, Lumity Life includes a full shopping cart, a consumer review section, a press section, a find a store section, an online chat, a digital magazine and a rotating on-site marketing campaign overlay.