Franchise

The difference between opening a business and opening a franchise is know-how. 

Play has the knowledge, experience, and creativity to help franchisors and franchisees grow their business. Our team creates insight-driven strategies, executes new campaigns, and drives more customers to your door. Our Franchise Team has worked with some of the top franchise brands in the world–food, education, services, etc. We help franchisors find more franchisees and to help those franchisees find more revenue.

*Some work in concert with JS

HOW WE DO IT

Play creates a team around your brand’s needs. They will have the right background, experience, and skill sets. Then, we work with a diverse group of people within the franchise brand; C-Level executives, marketing departments, franchisee advisory committees, and even customer focus groups. We learn all we can so we can to create the branding and business-generating marketing that will stand out and engage your audience. 

We can work on any marketing assignment from simple naming exercises to full-system re-brandings. We provide the services you need and the partnership you want.

Reach out for a discussion today. Email Brett Player here.


Your Franchise Team

Read about each Player’s experience in the franchise space.

 

David Cohen

Lead Strategist & Copywriter

Related Experience: Cinnabon, McAlister's Deli, Auntie Anne's Pretzels, Seattle's Best, Carvel Ice Cream, Minute Maids, Scooter's Coffee, Beef Jerky Outlet, 9Round Boxing, Popeyes, Waffle House, Huddle House, HoneyBaked Hams

Brett Player

Strategist & Art Director

Related Experience: InterContinental Hotel Group, Holiday Inn, Chick-fil-A, Popeyes, Mattress Firm, Primrose Schools, Home Depot*

 

Katherine Morales, APR

Strategist & PR

Related Experience: Geeks-On-Call, Asbury Automotive Group*, Chick-fil-A, Primrose Schools

Brent Craig

Print Producer

Related Experience: Ruth's Chris Steak House, Popeyes, Bojangles, Chick-fil-A, Crown Hallmark, Keller Williams Real Estate, Franchise Update magazine

 

Danielle Louise

Illustrator & Art Director

Related Experience: Guac y Margys*, The Georgia Hemp Company*, Tin Lizzy's*, Piece of Cake*, Popeyes, Mattress Firm

Mark Adams

Digital Strategist & Marketer

Related Experience: Subway, Orange Theory, McDonald's, Indus Hotels, JimmyJohns, Agape, Walgreens, Home Depot*, ArcoMurray, JLL, TopGolf, Ferrari 

 

Majo Abadia

Digital PM & Lead

Laboratory testing franchise with over 170 locations

Robyn Risenhoover

Social Manager & Content Creator

Official hotel and hotel partners of SeaWorld Orlando


 

*marketing process similar to a franchise model