With 15 years of experience, Alejandro Cadavid has an outstanding breadth of experience with creating responsive sites, intricate apps, and deep databases.

He started his career with Microsoft as a web developer. Then over the years, he quickly broadened his involvement in the interactive digital arena in several additional capacities ranging from Senior Project Manager to Technical Director. He has worked with various digital agencies, such as Studiocom (now VML) and Razorfish. He has even led the execution of massive initiatives from a traffic, exposure and budget perspective. He is used to managing teams of over 50 people and most notably took charge of the crews responsible for mycokerewards.com, cvs.com, and high-profile Massive Multiplayer Online Games (MMOGs) called CokeStudios.

Play has relied on Alejo’s team of 30+ digital professionals for several, successful launches. He handles all small and large digital projects. His team always brings great insights and technical knowledge to Play and our clients.  We can't wait to see what he does next.