RESEARCH I BRAND DEVELOPMENT I DESIGN I DIGITAL I ADVERTISING I MARKETING I MEDIA I PR & SOCIAL

PR & SOCIAL

Social is a conversation between your organization and your audience. Play will look at all social channels and new technologies to see where you are best suited to have this conversation and then recommend what that conversation looks like. From there we can create content on the calendar with both planned, blessed, and on the go content, which is leveraged across all channels.

Play’s PR pro Katherine is an established member of the PR community, having been on the Universal Accreditation Board (UAB) that oversees the accreditation in Public Relations (APR). With this expertise, we offer:

 

  • social listening

  • SOCIAL PLANNING

  • content road map

  • MEDIA RELATIONS

  • THOUGHT LEADERSHIP

  • SPEAKER TRAINING

  • BOOKING SPEAKING ENGAGEMENTS

  • reputation assessment

  • crisis management

  • speaking engagements

  • event planning

Public Relations (PR) is a discipline that involves creating and maintaining a positive image and reputation for a company or individual by communicating with the public through various channels. There are two main types of PR: traditional and social.

Traditional PR refers to the use of traditional media channels such as print, radio, and television to communicate with the public. This can include press releases, media interviews, and events such as press conferences or product launches. Traditional PR focuses on reaching a broad audience and relies on the credibility of traditional media outlets to convey a message.

Social PR, on the other hand, refers to the use of social media channels such as Twitter, Facebook, Instagram, and LinkedIn to communicate with the public. Social PR is more focused on engaging with a specific target audience and building relationships with them through social media channels. This can include creating and sharing content such as blog posts, videos, and infographics, as well as responding to comments and messages from followers.

Both traditional and social PR can be effective in achieving different goals. Traditional PR is often used to reach a broader audience and build brand awareness, while social PR is often used to build relationships with a specific target audience and drive engagement. A successful PR strategy will often use a combination of both traditional and social PR to achieve a variety of objectives.