HerSecure Brand Strategy

Brand Messaging

Message #1 for the Woman Customer seeking peace of mind from her UI symptoms:
We provide women with Urinary Incontinence (UI) symptoms the peace of mind that they will not experience yet another embarrassing leakage event. By PREVENTING an episode INSTEAD of just masking it, you won't have to worry about hiding the odor any longer.

Message #2 for the Business Customer (e.g., Retirement Community, Gym or Yoga Studio) seeking to provide a better customer experience (and added revenue source):
Serving customers today is about seeing the whole customer and meeting their needs even when they don't ask. HerSecure is a reliable prevention solution for women experiencing urinary incontinence. In sharing a holistic solution - offering safety and comfort - you can ensure a superior customer experience, serving the whole customer, free of worry, fully present and ready to engage/move! (change this last word depending on the business)

Message #3 for the Investor seeking a low-risk, bio-med “unicorn”:
We're redefining what urinary incontinence looks like for women. It's not about "masking" the odor, capturing the problem or living with the fear of 'what if.' Instead, we're providing a holistic solution to stop UI before it starts; safely, effectively and comfortably. HerSecure prevents the physical symptoms, as well as the psychosocial ones; helping women to live freely, presently and fearlessly today.

Message #4 for all audiences speaking to HerSecure’s unique approach:
We believe urinary incontinence is an issue that effects the whole woman - physically, mentally and emotionally. That's why we've designed a discreet, wearable device to PREVENT leakage episodes while providing 100 percent reliability and peace of mind.

Message #5 for all audiences speaking to why HerSecure’s approach is better:
HerSecure's patented design includes a non-invasive, fail-proof Pressure Guard to stop leakage before it starts, avoiding the need to mask any longer. We're helping women with urinary incontinence to move freely anywhere, at any time.

Elevator Pitch

 1 Minute 

Hi, I’m Nick Irwin, CEO of HerSecure, a company focused on LIBERATING the 51.1% of women suffering from urinary incontinence also known as UI through our wearable leakage prevention device.  For TOO LONG, women have avoided social and physical activities, fearing the embarrassment and SHAME that comes with unexpected leakage episodes. 

But we don’t believe in “MASKING” the problem as current products on the market do and we don’t treat UI as JUST another physical symptom.  We understand UI impacts all aspects of a woman’s life – socially, physically, and mentally.  And that’s why we are focused on a HOLISTIC non-invasive leakage prevention treatment that is not only EFFECTIVE, but also discreet, comfortable, and easy to use. 

We’ve tested the product with 10 women none of whom experienced any leakage episodes while wearing the device and they also reported that the device was comfortable and easy to use. 

What started with my grandfather's journey to leverage his 60 years of biomedical engineering experience and 16 patents in urological devices to resolve my mother's 20-year struggle with UI, became our desire to create this business to help other women!  Because we believe women should live well and wholly bringing with you JUST U and NOT UI. 

2 Minute 

Hi, I’m Nick Irwin, CEO of HerSecure, a company focused on LIBERATING the 51.1% of women suffering from urinary incontinence also known as UI through our wearable leakage prevention device.  For TOO LONG, women have avoided social and physical activities, fearing the embarrassment and SHAME that comes with unexpected leakage episodes. 

But we don’t believe in “MASKING” the problem as current products on the market do and we don’t treat UI as JUST a physical symptom.  We understand that UI affects all aspects of a woman’s life - physically, mentally, and socially.  And that’s why we are focused on a HOLISTIC non-invasive leakage prevention treatment that is not only EFFECTIVE, but also discreet, comfortable, and easy to use.  We want women to live well and wholly bringing with you just U and not UI.  

Our patent-pending Pressure Guard is an external wearable FDA class I device that attaches to a user’s undergarment and applies a constant, safe, and RELIABLE pressure to the urethral meatus counteracting bladder pressure and stopping leakage in its tracts.  

We’ve tested the product with 10 women none of whom experienced any leakage episodes while wearing the device and they also reported that the device was comfortable and easy to use. 

So why does HerSecure have the chutzpah to think that we can solve a problem that hundreds of others have failed to effectively treat?  The answer is my grandfather.  He has 60 years of biomedical engineering experience, specializing in urological devices.  He has 16 patented biomedical devices 10 of which are still in market today.  Over his long and storied 60 year career this represents the device he is most proud of and the LEGACY that he wants to leave for the world.

HerSecure’s go to market strategy consists of two primary revenue streams – online DTC via Amazon and Shopify and wholesale B2B selling the device to wholesalers, clinics, gyms, nursing homes, and assisted living communities.  The device will retail for $50/device and will need to be replaced every 6 months and the accompanying sanitary articles will retail for $0.25/each and need to be replaced on a daily basis.  HerSecure is seeking $X for Y% equity stake.