Mark Adams is Play’s partner in conversion and growth strategy, bringing over 20 years of experience across Google Ads, SEO, programmatic and OTT advertising, geofencing, and AI-driven discovery to align visibility, UX, and conversion into measurable, enterprise-ready systems.

Where Mark Plays

Mark Adams operates as Play’s adjunct fractional partner in conversion (CRO) and growth architecture, working alongside executive leadership, marketing teams, and Play strategists to improve how demand is captured, measured, and converted.

He typically plays in the following areas:

1. Conversion & Growth Strategy

Leads CRO strategy across paid, organic, local, and AI discovery channels

Translates traffic and visibility into structured, scalable conversion pathways

2. Enterprise-Level Research & Insight

Conducts enterprise-grade competitor and market research

Identifies UX, conversion, and positioning gaps relative to key competitors

3. UX & On-Site Performance

Improves user experience through video-first UX and conversion tooling

Reduces friction and increases engagement without full site rebuilds

4. Demand Capture & Media Integration

Aligns Google Ads, SEO, display, programmatic/OTT, and geofencing efforts

Implements IP-based anonymous visitor matching and intent detection

5. Automation, Analytics & KPI Accountability

Architects automated follow-up, lead routing, and personalization systems

Delivers comprehensive GA4 analytics and KPI reporting

Improves attribution clarity across paid, organic, local, and AI surfaces

6. Continuous Optimization & Performance Stewardship

Monitors performance trends across channels and systems

Identifies optimization opportunities based on real user behavior and intent data

Refines UX, conversion paths, automation, and media alignment over time

7. Platform & Partner Expertise

Google, Amazon, and Microsoft (Bing) Ads Certified

WooCommerce and BigCommerce Partner

Experienced integrating CRM, analytics, and conversion platforms into existing stacks

Mark’s role is strategic, architectural, and outcome-focused, designed to add enterprise-grade rigor and conversion intelligence without disrupting internal teams or agency relationships.